Microblogging through Twitter is a great resource for companies to improve online visibility, add a personal touch to their corporate image, connect with customers to enhance loyalty, monitor competition, and improve direct traffic.
Below are some great free tools to use for building your Twitter Network:
Mutuality: Since you want to maintain a narrow gap between the people you follow and those who follow you, unfollowing people who don't follow back is sometimes needed. Mutuality is a quick tool to help automate unfollow those who aren't following you, or to follow those who have added you.
Tweetburner: Maximize the text field by shortening the URL if you are linking to a webpage.
TwitterCounter: Check your Twitter statistics; even compare your statistics to your competition.
TweetScan: A tool to check when your keywords are mentioned on Twitter:
TwitterYam: Find out what your Twitter Account is worth in multiple currencies. Not sure of the accuracy, but fun to check.
Twitter Top Twenty: View the top 20 topics, users, and stats. Lists are updated hourly:
Twitter Grader: What´s your Twitter grade? This is a free tool to measure your Twitter account.
Twuffer: Prepare and schedule your Tweets to be posted on a specific time / date.
Mr Tweet: A free networking tool to find other Twitter accounts to follow.
Twitterfeed: Have your RSS feed be posted to your Twitter account.
twtQpon: A great tool to offer discount coupons to your Twitter connections. A great way for media marketing.
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